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Page 5 of 10
Title
Authors/Editors
Publisher
Type
Copies
Customer Equity Management
Year
:
2004
ISBN
:
0131419293
ISBN 13
:
9780131419292
Roland T. Rust
Katherine N. Lemon
DAS NARAYANDAS
Wharton School Pub
Books
1
Business logistics management
Year
:
1992
ISBN
:
0131055453
ISBN 13
:
9780131055452
Ronald H. Ballou
Prentice Hall
Books
1
Satisfaction: A Behavioral Perspective On The Consumer
Year
:
1996
ISBN
:
0070480257
ISBN 13
:
9780070480254
Richard L. Oliver
Mcgraw-Hill College
Books
1
Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)
Year
:
1996
ISBN
:
0256160511
ISBN 13
:
9780256160512
Johny K. Johansson
Richard D Irwin
Books
1
Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition
Edition
:
2nd
Year
:
2002
ISBN
:
0471391905
ISBN 13
:
9780471391906
John A. Lawrence
Barry A. Pasternack
Wiley
Books
1
CRM Segmentation and Clustering Using SAS Enterprise Miner (Sas Press Series)
Year
:
2007
ISBN
:
1590475089
ISBN 13
:
9781590475089
Randall S. Collica
SAS Publishing
Books
1
Introduction to Data Mining Using SAS Enterprise Miner
Year
:
2006
ISBN
:
1590478290
ISBN 13
:
9781590478295
Patricia B. Cerrito
SAS Institute
Books
1
Consumer Behavior and Marketing Strategy (The Irwin Series in Marketing)
Edition
:
4th
Year
:
1995
ISBN
:
0256139040
ISBN 13
:
9780256139044
J. Paul Peter
Jerry C. Olson
Richard D Irwin
Books
1
Market-Based Management: Strategies for Growing Customer Value and Profitability
Edition
:
1
Year
:
1996
ISBN
:
0131064851
ISBN 13
:
9780131064850
Roger J. Best
Prentice Hall College Div
Books
1
Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Edition
:
2nd ed. 2012
Year
:
2012
ISBN
:
3642201091
ISBN 13
:
9783642201097
V. Kumar
Werner Reinartz
Springer
Books
4
1
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3
4
5
6
7
8
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