Top Collections

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  Title Copies
Customer Lifetime Value: The Path to Profitability (Foundations and Trends(r) in Marketing) 
Year: 2008 
ISBN: 1601981562 
ISBN 13: 9781601981561 
72 
Marketing Mix Decisions: New Perspectives and Practices (Marketing Knowledge Series) [2008] 
ISBN: 0877573301 
ISBN 13: 9780877573302 
45 
Journal Of Service Research 
Edition: Volume 13 No. 3 
Year: 2010 
23 
MIT Sloan Management Review 
Edition: Volume 52 No. 4 
Year: 2011 
14 
Journal of Integrated Communications 
Edition: 2003-2004 
12 
Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series) 
Year: 2009 
ISBN: 0982387709 
ISBN 13: 9780982387702 
12 
Harvard Business Review 
Edition: Volume 84, Number 3 
Year: 2006 
11 
Harvard Business Review 
Edition: Volume 85, Number 10 
Year: 2007 
Harvard Business Review 
Edition: Volume 82, Number 7/8 
Year: 2004 
Profitable Customer Engagement: Concept, Metrics and Strategies 
Year: 2014 
ISBN: 8132113403 
ISBN 13: 9788132113409