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Page 1 of 10
Title
Authors/Editors
Publisher
Type
Copies
Customer Lifetime Value: The Path to Profitability (Foundations and Trends(r) in Marketing)
Year
:
2008
ISBN
:
1601981562
ISBN 13
:
9781601981561
V. Kumar
Now Publishers Inc
Books
72
Marketing Mix Decisions: New Perspectives and Practices (Marketing Knowledge Series) [2008]
ISBN
:
0877573301
ISBN 13
:
9780877573302
Roger A. Kerin
O'Regan
American Marketing Association (AMA)
Books
45
Journal Of Service Research
Edition
:
Volume 13 No. 3
Year
:
2010
SAGE Publications, Inc
Journals
23
MIT Sloan Management Review
Edition
:
Volume 52 No. 4
Year
:
2011
The MIT Press
Journals
14
Journal of Integrated Communications
Edition
:
2003-2004
Northwestern University
Journals
12
Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Year
:
2009
ISBN
:
0982387709
ISBN 13
:
9780982387702
Marketing Science Institute
Books
12
Harvard Business Review
Edition
:
Volume 84, Number 3
Year
:
2006
Journals
11
Harvard Business Review
Edition
:
Volume 85, Number 10
Year
:
2007
Journals
9
Harvard Business Review
Edition
:
Volume 82, Number 7/8
Year
:
2004
Journals
9
Profitable Customer Engagement: Concept, Metrics and Strategies
Year
:
2014
ISBN
:
8132113403
ISBN 13
:
9788132113409
V. Kumar
SAGE Publications Pvt. Ltd
Books
8
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3
4
5
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7
8
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