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Publisher: South-Western Educational Pub [ All ]

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  Title Copies
Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) 
Edition: 1 
Year: 2004 
ISBN: 0324203594 
ISBN 13: 9780324203592 
 1 
Data-Driven Business Models (with CD-ROM) 
Edition: 1 
Year: 2005 
ISBN: 0324222335 
ISBN 13: 9780324222333 
 1 
How To Measure Service Quality & Customer Satisfaction: The Informal Field Guide for Tools and Techniques 
Edition: 1 
Year: 1999 
ISBN: 0877572674 
ISBN 13: 9780877572671 
 2 
Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures (Marketing Sales Handbooks) 
Edition: 1 
Year: 2001 
ISBN: 0877572909 
ISBN 13: 9780877572909 
 1 
Marketing Scales Handbook: A Compilation of Multi-Item Measures (v. 1) 
Edition: 1 
Year: 1992 
ISBN: 0877572267 
ISBN 13: 9780877572268 
 1 
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack 
Edition: 1 
Year: 2005 
ISBN: 0324398654 
ISBN 13: 9780324398656 
 1