The Case for B2B Branding: Pulling Away from the Business-to-Business Pack

Type

Book

Authors

Bob Lamons

ISBN 10

0324398654

ISBN 13

9780324398656

Tags

Product Management, Reference & Test Preparation, Instruction Methods

Description

The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page. - from Amzon

Number of Copies