Basic Marketing Management
Type
Book
Authors
ISBN 10
047158603X
ISBN 13
9780471586036
Category
Unknown
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Publication Year
1995
Publisher
Pages
480
Description
Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies. - from Amzon
Number of Copies
1
