Marketing Research Essentials
Type
Book
Authors
ISBN 10
0538876697
ISBN 13
9780538876698
Category
Unknown
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Publication Year
1997
Publisher
Pages
462
Description
MARKETING RESEARCH ESSENTIALS 2e is an updated version of McDaniel & Gates' successful CONTEMPORARY MARKETING RESEARCH 3e, featuring succinct coverage of marketing research with a managerial orientation. Essentials condenses core material into 15 chapters, allowing for easy integration of outside research projects. New features for the second edition include updated international features, as well as the application of new technologies. Use of the Internee in conducting marketing research will be highlighted throughout the text with a full chapter devoted to this contemporary issue. This book is a handy guide to marketing research that no marketing professional should be without. - from Amzon
Number of Copies
1
