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  Title Copies
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions 
Year: 2006 
ISBN: 076561491X 
ISBN 13: 9780765614919 
 1 
Customer Equity: Building and Managing Relationships As Valuable Assets 
Year: 2001 
ISBN: 0875847641 
ISBN 13: 9780875847641 
 1 
STATS for Business & Economics 
ISBN: 0133191389 
ISBN 13: 9780133191387 
 1 
Handbook of Customer Satisfaction and Loyalty Measurement 
Edition: 2nd 
Year: 2000 
ISBN: 0566081946 
ISBN 13: 9780566081941 
 1 
Leading in the Top Team: The CXO Challenge 
Edition: 1 
Year: 2008 
ISBN: 0521856329 
ISBN 13: 9780521856324 
 1 
International Marketing (Mcgraw Hill/Irwin Series in Marketing) 
Edition: 13 
Year: 2006 
ISBN: 0073080063 
ISBN 13: 9780073080062 
 1 
Understanding business statistics (The Irwin series in quantitative analysis for business) 
Year: 1991 
ISBN: 0256066272 
ISBN 13: 9780256066272 
 1 
Strategic Market Management (Strategic Market Managment) 
Edition: 5 
Year: 1998 
ISBN: 0471177431 
ISBN 13: 9780471177432 
 1 
100 Statistical Tests 
Edition: Reprint 
Year: 1993 
ISBN: 0803987056 
ISBN 13: 9780803987050 
 1 
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation 
Edition: 1st 
Year: 2004 
ISBN: 1591392101 
ISBN 13: 9781591392101 
 1 
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