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Page 20 of 91
Title
Authors/Editors
Publisher
Type
Copies
Strategic Brand Management, Second Edition
Edition
:
2
Year
:
2002
ISBN
:
0130411507
ISBN 13
:
9780130411501
Kevin Lane Keller
Prentice Hall
Books
2
Best Practice Cases in Branding
Year
:
2002
ISBN
:
0131411330
ISBN 13
:
9780131411333
Kevin Keller
Prentice Hall
Books
2
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
Essentials of New Product Management
Edition
:
1st
Year
:
1998
ISBN
:
013286584X
ISBN 13
:
9780132865845
Glen L. Urban
John R. Hauser
Nikhilesh Dholakia
Prentice Hall
Books
3
Organization Development: Progress and Perspectives
Year
:
1981
ISBN
:
0024715409
ISBN 13
:
9780024715401
Daniel Robey
Prentice Hall
Books
1
Marketing Research: Marketing Engineering Applications
Year
:
1999
ISBN
:
0321046471
ISBN 13
:
9780321046475
Gary L. Lilien
Prentice Hall
Books
1
Strategic Marketing Problems: Cases and Comments, 10th Edition
Edition
:
10
Year
:
2003
ISBN
:
0131421840
ISBN 13
:
9780131421844
Roger Kerin
Robert Peterson
Prentice Hall
Books
1
Cases in Strategic Marketing
Edition
:
1st
Year
:
2000
ISBN
:
0130863599
ISBN 13
:
9780130863591
David Rosenthal
Lew G. Brown
David W. Rosenthal
Prentice Hall
Books
2
Marketing of High-Technology Products and Innovations
Edition
:
1st
Year
:
2001
ISBN
:
0130136069
ISBN 13
:
9780130136060
Jakki Mohr
Prentice Hall
Books
1
Marketing Models
Year
:
1991
ISBN
:
0135446449
ISBN 13
:
9780135446447
Gary L. Lilien
Philip Kotler
K. Sridhar Moorthy
Prentice Hall
Books
1
16
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19
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