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  Title Copies
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty 
Edition: 1 
Year: 2008 
ISBN: 0132352214 
ISBN 13: 9780132352215 
 4 
Advertising Management 
Edition: 4th 
Year: 1992 
ISBN: 0130141011 
ISBN 13: 9780130141019 
 1 
Applied Linear Statistical Models (McGraw-Hill/Irwin Series Operations and Decision Sciences) 
Edition: 5 
Year: 2004 
ISBN: 0072386886 
ISBN 13: 9780072386882 
 1 
Handbook of Customer Satisfaction and Loyalty Measurement 
Edition: 2nd 
Year: 2000 
ISBN: 0566081946 
ISBN 13: 9780566081941 
 1 
Exploring Web Marketing and Project Management 
Edition: 1st 
Year: 2000 
ISBN: 0130163961 
ISBN 13: 9780130163967 
 1 
Winning Elections with Political Marketing 
Edition: 1 
Year: 2006 
ISBN: 0789033704 
ISBN 13: 9780789033703 
 1 
Integrated Advertising, Promotion, and Marketing Communications 
Edition: Har/Cdr 
Year: 2002 
ISBN: 0130175781 
ISBN 13: 9780130175786 
 1 
Marketing Management: Text and Cases 
Year: 1996 
ISBN: 1557866953 
ISBN 13: 9781557866950 
 1 
Retailing Management (Irwin/Mcgraw-Hill Series in Marketing) 
Edition: 3rd Bk&Dsk 
Year: 1998 
ISBN: 0256223467 
ISBN 13: 9780256223460 
 1 
Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services 
Edition: 1 
Year: 1996 
ISBN: 0471161756 
ISBN 13: 9780471161752 
 1 
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