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Tag:
Business & Finance
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Page 3 of 5
Title
Authors/Editors
Publisher
Type
Copies
Marketing Management: Text and Cases
Year
:
1996
ISBN
:
1557866953
ISBN 13
:
9781557866950
Michael R. Czinkota
Masaaki Kotabe
David Mercer
Blackwell Pub
Books
1
Markov Decision Processes
Edition
:
1
Year
:
1993
ISBN
:
0471936278
ISBN 13
:
9780471936275
D. J. White
Wiley
Books
1
Advertising Research: Theory and Practice
Edition
:
1st
Year
:
1996
ISBN
:
0132218135
ISBN 13
:
9780132218139
Joel J. Davis
Prentice Hall
Books
1
Retailing
Edition
:
6 Sub
Year
:
1996
ISBN
:
0134614275
ISBN 13
:
9780134614274
Dale M. Lewison
Prentice Hall College Div
Books
1
Kleppner's Advertising Procedure (15th Edition)
Edition
:
15
Year
:
2002
ISBN
:
0130328774
ISBN 13
:
9780130328779
J. Thomas Russell
Ron Lane
Prentice Hall
Books
1
CRM Segmentation and Clustering Using SAS Enterprise Miner (Sas Press Series)
Year
:
2007
ISBN
:
1590475089
ISBN 13
:
9781590475089
Randall S. Collica
SAS Publishing
Books
1
Managing Customer Relationships: A Strategic Framework
Edition
:
1
Year
:
2004
ISBN
:
047148590X
ISBN 13
:
9780471485902
Don Peppers
Martha Rogers
Wiley
Books
1
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Edition
:
1
Year
:
2008
ISBN
:
0132352214
ISBN 13
:
9780132352215
V. Kumar
Wharton School Publishing
Books
4
Advertising: Principles and Practice
Edition
:
5 Sub
Year
:
1999
ISBN
:
0130835714
ISBN 13
:
9780130835710
William D. Wells
Sandra Moriarty
John Burnett
Prentice Hall
Books
1
Advertising Management
Edition
:
4th
Year
:
1992
ISBN
:
0130141011
ISBN 13
:
9780130141019
David A. Aaker
Rajeev Batra
John G. Myers
Prentice Hall
Books
1
1
2
3
4
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