New Arrivals

Page 5 of 10

  Title Copies
Customer relationship management: database marketing applications (Traditional Chinese Edition) 
Year: 2015 
ISBN: 9576096782 
ISBN 13: 9789576096785 
 3 
Essentials of New Product Management 
Edition: 1st 
Year: 1998 
ISBN: 013286584X 
ISBN 13: 9780132865845 
 3 
The marketing research project manual 
ISBN: 0538891483 
ISBN 13: 9780538891486 
 3 
Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits 
Edition: 1 
Year: 2007 
ISBN: 0471979937 
ISBN 13: 9780471979937 
 3 
Management Science: Text and Applications (The Irwin series in information and decision science) 
Edition: 3rd 
Year: 1978 
ISBN: 025602037X 
ISBN 13: 9780256020373 
 2 
Basic Marketing Research (with InfoTrac) 
Edition: 5 
Year: 2003 
ISBN: 0324190972 
ISBN 13: 9780324190977 
 2 
Journal of Marketing 
Edition: Volume 68, Number 4 
Year: 2004 
ISSN: 00222429 
 2 
Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series) 
Year: 2008 
ISBN: 0965711498 
ISBN 13: 9780965711494 
 2 
Product Policy (Readings) 
Edition: 24 
Year: 1988 
 2 
Cases in Strategic Marketing Management: An Integrated Approach 
Year: 1997 
ISBN: 0023794240 
ISBN 13: 9780023794247 
 2 
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