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  Title Copies
Harvard Business Review 
Edition: Volume 92, Issue 6 
Year: 2014 
Series: Harvard Business Review 
 1 
Journal of the Academy of Marketing Science 
Edition: Volume 43, Number 4 
Year: 2015 
ISSN: 00920703 
Series: Journal of the Academy of Marketing Science 
 1 
Journal of Retailing 
Edition: Volume 91, Issue 1 
Year: 2015 
ISSN: 00224359 
Series: Journal of Retailing 
 1 
International Journal of Forecasting 
Edition: Volume 31, Issue 1 
Year: 2015 
ISSN: 0169-2070 
Series: International Journal of Forecasting 
 1 
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry 
1 
Marketing Models 
Year: 1991 
ISBN: 0135446449 
ISBN 13: 9780135446447 
 1 
Review of Marketing Research: Volume 3 (500 Tips) 
Edition: 3 
Year: 2007 
ISBN: 0765613069 
ISBN 13: 9780765613066 
 1 
Review of Marketing Research: Volume 2 (500 Tips) 
Year: 2005 
ISBN: 0765613050 
ISBN 13: 9780765613059 
 1 
Review of Marketing Research: Volume 1 (500 Tips) 
Year: 2004 
ISBN: 0765613042 
ISBN 13: 9780765613042 
 1 
Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model 
Year: 2011 
ISBN: 1935547364 
ISBN 13: 9781935547365 
 1 
Inside Consumption: Consumer Motives, Goals, and Desires 
Edition: New Ed 
Year: 2005 
ISBN: 0415341949 
ISBN 13: 9780415341943 
 1 
Aaker on Branding: 20 Principles That Drive Success 
Year: 2014 
ISBN: 1614488320 
ISBN 13: 9781614488323 
 1 
Data-Driven Business Models (with CD-ROM) 
Edition: 1 
Year: 2005 
ISBN: 0324222335 
ISBN 13: 9780324222333 
 1 
Profitable Customer Engagement: Concept, Metrics and Strategies 
Year: 2014 
ISBN: 8132113403 
ISBN 13: 9788132113409 
 8 
Multivariate Analysis: Methods and Applications 
Edition: 1 
Year: 1984 
ISBN: 0471083178 
ISBN 13: 9780471083177 
 1 
Customer Lifetime Value: The Path to Profitability (Foundations and Trends(r) in Marketing) 
Year: 2008 
ISBN: 1601981562 
ISBN 13: 9781601981561 
 72 
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) 
Edition: 2 Sub 
Year: 1999 
ISBN: 076191000X 
ISBN 13: 9780761910008 
 1 
Marketing Research 
Edition: 7th 
ISBN: 9570408286 
 1 
Marketingovye issledovaniya 
Year: 2015 
ISBN: 531400044X 
ISBN 13: 9785314000441 
 1 
Marketing Research (Traditional Chinese Edition) 
Year: 2015 
ISBN: 9867433262 
ISBN 13: 9789867433268 
 2 
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