Global Marketing Strategies
Type
Book
Authors
ISBN 10
0395589037
ISBN 13
9780395589038
Category
Unknown
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Publication Year
1991
Publisher
Pages
899
Description
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country. - from Amzon
Number of Copies
1
