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Accounting
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Page 3 of 13
Title
Authors/Editors
Publisher
Type
Copies
Cases in Strategic Marketing Management: An Integrated Approach
Year
:
1997
ISBN
:
0023794240
ISBN 13
:
9780023794247
William J. McDonald
Prentice Hall
Books
2
Consumer Behavior
Edition
:
1
Year
:
1996
ISBN
:
0471596418
ISBN 13
:
9780471596417
William D. Wells
David Prensky
Wiley
Books
1
Consumer Behavior
Edition
:
6
Year
:
2001
ISBN
:
0072410647
ISBN 13
:
9780072410648
J. Paul Peter
Jerry Olson
McGraw-Hill/Irwin
Books
1
Consumption and Marketing: Macro Dimensions
Edition
:
1st
Year
:
1995
ISBN
:
0538850507
ISBN 13
:
9780538850506
Russell W. Belk
Nikhilesh Dholakia
Alladi Venkatesh
South-Western Pub
Books
1
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Edition
:
1
Year
:
2002
ISBN
:
0793155614
ISBN 13
:
9780793155613
Ben McConnell
Jackie Huba
Guy Kawasaki
Kaplan Business
Books
1
CRM Unplugged: Releasing CRM's Strategic Value
Edition
:
1
Year
:
2004
ISBN
:
0471483044
ISBN 13
:
9780471483045
Doug Turk
Philip Bligh
Wiley
Books
1
Customer Equity: Building and Managing Relationships As Valuable Assets
Year
:
2001
ISBN
:
0875847641
ISBN 13
:
9780875847641
Robert C. Blattberg
Gary Getz
Jacquelyn S. Thomas
Harvard Business Review Press
Books
1
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
Edition
:
1
Year
:
2006
ISBN
:
0789034352
ISBN 13
:
9780789034359
Routledge
Books
1
Design and Marketing Of New Products (2nd Edition)
Edition
:
2
Year
:
1993
ISBN
:
0132015676
ISBN 13
:
9780132015677
Glen L. Urban
John R. Hauser
Prentice Hall
Books
4
Direct and Interactive Marketing
Edition
:
1
Year
:
2015
ISBN
:
0198782535
ISBN 13
:
9780198782537
Adrian Sargeant
Douglas C. West
Oxford University Press
Books
1
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