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  Title Copies
The Ultimate Question: Driving Good Profits and True Growth 
Edition: 1 
Year: 2006 
ISBN: 1591397839 
ISBN 13: 9781591397830 
 1 
The Wallet Allocation Rule: Winning the Battle for Share 
Edition: 1 
Year: 2015 
ISBN: 111903731X 
ISBN 13: 9781119037316 
 1 
Understanding & Managing Customers 
Year: 2005 
ISBN: 0273685627 
ISBN 13: 9780273685623 
 1 
Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty 
Edition: 1 
Year: 2004 
ISBN: 0131453564 
ISBN 13: 9780131453562 
 1 
Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships 
Year: 1985 
ISBN: 0669111465 
ISBN 13: 9780669111460 
 1 
Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere 
Year: 2001 
ISBN: 007137437X 
ISBN 13: 9780071374378 
 1 
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