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  Title Copies
Introduction to Marketing Communications: An Integrated Approach 
Edition: US ed 
Year: 1997 
ISBN: 0132690853 
ISBN 13: 9780132690850 
 1 
The Best Readings from Business Marketing Magazine: Views from the Trenches 
Year: 1992 
ISBN: 0534929788 
ISBN 13: 9780534929787 
 1 
Entry Strategies for International Markets 
Edition: Rev&Expnd 
Year: 1994 
ISBN: 0029269040 
ISBN 13: 9780029269046 
 1 
State of The Art Marketing Research 
Edition: 2 
Year: 1998 
ISBN: 0844234435 
ISBN 13: 9780844234434 
 1 
Strategic Marketing Management, 6th Edition (Strategic Market Management) 
Edition: 6 
Year: 2001 
ISBN: 0471415723 
ISBN 13: 9780471415725 
 1 
Customer Equity: Building and Managing Relationships As Valuable Assets 
Year: 2001 
ISBN: 0875847641 
ISBN 13: 9780875847641 
 1 
Financial Statement Analysis: A Practitioner's Guide 
Edition: 3rd Edition, University Edition 
Year: 2002 
ISBN: 0471409170 
ISBN 13: 9780471409175 
 1 
Advertising Research: Theory and Practice 
Edition: 1st 
Year: 1996 
ISBN: 0132218135 
ISBN 13: 9780132218139 
 1 
Strategic Market Management (Strategic Market Managment) 
Edition: 5 
Year: 1998 
ISBN: 0471177431 
ISBN 13: 9780471177432 
 1 
Direct and Interactive Marketing 
Edition: 1 
Year: 2015 
ISBN: 0198782535 
ISBN 13: 9780198782537 
 1 
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