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Tag: Product Management [ All ]

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  Title Copies
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization 
Edition: 1 
Year: 2004 
ISBN: 0470860820 
ISBN 13: 9780470860823 
 1 
Strategic Brand Management, Second Edition 
Edition: 2 
Year: 2002 
ISBN: 0130411507 
ISBN 13: 9780130411501 
 2 
New Product and Brand Managment: Marketing Engineering Applications (2nd Edition) 
Edition: 2 
Year: 2002 
ISBN: 0130084646 
ISBN 13: 9780130084644 
 1 
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) 
Edition: 4 Sub 
Year: 1996 
ISBN: 0135974518 
ISBN 13: 9780135974513 
 2 
Marketing Decisions for New and Mature Products (2nd Edition) 
Edition: 2 Sub 
Year: 1991 
ISBN: 0675206472 
ISBN 13: 9780675206471 
 1 
Essentials of New Product Management 
Edition: 1st 
Year: 1998 
ISBN: 013286584X 
ISBN 13: 9780132865845 
 3 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
Edition: 1st 
Year: 1997 
ISBN: 0131201158 
ISBN 13: 9780131201156 
 1 
New Product Forecasting: An Applied Approach 
Year: 2014 
ISBN: 0765616106 
ISBN 13: 9780765616104 
 1 
Product Manager's Tool Box 
Edition: Pap/Dis 
Year: 1993 
ISBN: 0079116639 
ISBN 13: 9780079116635 
 1 
New-Product Diffusion Models (International Series in Quantitative Marketing) 
Edition: 2000 
Year: 2000 
ISBN: 0792377516 
ISBN 13: 9780792377511 
 1 
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