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Tag:
Product Management
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Page 1 of 3
Title
Authors/Editors
Publisher
Type
Copies
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
Edition
:
Ill
Year
:
2008
ISBN
:
0749451467
ISBN 13
:
9780749448950
Jean-Marc Lehu
Kogan Page
Books
1
Branding Across Borders: A Guide to Global Brand Marketing
Edition
:
1st
Year
:
2001
ISBN
:
0658009451
ISBN 13
:
9780658009457
James R. Gregory
Jack G. Weichmann
McGraw-Hill
Books
1
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
Essentials of New Product Management
Edition
:
1st
Year
:
1998
ISBN
:
013286584X
ISBN 13
:
9780132865845
Glen L. Urban
John R. Hauser
Nikhilesh Dholakia
Prentice Hall
Books
3
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Edition
:
1
Year
:
2006
ISBN
:
1591399270
ISBN 13
:
9781591399278
Pat Fallon
Fred Senn
Harvard Business Review Press
Books
1
Launch It!: How to Turn Good Ideas Into Great Products That Sell
Year
:
2005
ISBN
:
0060819243
ISBN 13
:
9780060819248
Molly Miller-Davidson
JoAnne Stone-Geier
Michael B. Levinson
HarperBusiness
Books
1
Marketing Decisions for New and Mature Products (2nd Edition)
Edition
:
2 Sub
Year
:
1991
ISBN
:
0675206472
ISBN 13
:
9780675206471
Robert Hisrich
Prentice Hall
Books
1
New product and brand management: Marketing engineering applications
Year
:
1999
ISBN
:
0321046447
ISBN 13
:
9780321046444
Gary L Lilien
Addison-Wesley
Books
1
New Product and Brand Managment: Marketing Engineering Applications (2nd Edition)
Edition
:
2
Year
:
2002
ISBN
:
0130084646
ISBN 13
:
9780130084644
Gary L. Lilien
Arvind Rangaswamy
Prentice Hall
Books
1
New Product Forecasting: An Applied Approach
Year
:
2014
ISBN
:
0765616106
ISBN 13
:
9780765616104
Kenneth B. Kahn
Routledge
Books
1
1
2
3