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Page 3 of 10
Title
Authors/Editors
Publisher
Type
Copies
International Journal of Internet Marketing and Advertising
Volume
:
1
Year
:
2004
ISSN
:
14775212
Inderscience Enterprises Ltd.
Journals
5
Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Edition
:
2nd ed. 2012
Year
:
2012
ISBN
:
3642201091
ISBN 13
:
9783642201097
V. Kumar
Werner Reinartz
Springer
Books
4
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (paperback)
Edition
:
1
Year
:
2008
ISBN
:
0136117406
ISBN 13
:
9780136117407
V. Kumar
FT Press
Books
4
Instructor's Manual for Research for Marketing Decisions
Edition
:
5
Year
:
1988
ISBN
:
013774191x
Prentice Hall
Books
4
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Edition
:
1
Year
:
2008
ISBN
:
0132352214
ISBN 13
:
9780132352215
V. Kumar
Wharton School Publishing
Books
4
Journal of Business Research
Edition
:
Volume 40 Number 1
Year
:
1997
ISSN
:
0148-2963
Woodside
Journals
4
Marketing Research, 7th Edition
Edition
:
7
Year
:
2000
ISBN
:
0471363405
ISBN 13
:
9780471363408
David A. Aaker
V. Kumar
George S. Day
Wiley
Books
4
Essentials of Marketing Research, 2nd Edition
Edition
:
2
Year
:
2001
ISBN
:
047141235X
ISBN 13
:
9780471412359
V. Kumar
David A. Aaker
George S. Day
Wiley
Books
4
Marketing Research
Edition
:
9
Year
:
2006
ISBN
:
0470050764
ISBN 13
:
9780470050767
David A. Aaker
V. Kumar
George S. Day
Wiley
Books
4
Design and Marketing Of New Products (2nd Edition)
Edition
:
2
Year
:
1993
ISBN
:
0132015676
ISBN 13
:
9780132015677
Glen L. Urban
John R. Hauser
Prentice Hall
Books
4
1
2
3
4
5
6
7
8
9