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Tag: Product Management [ All ]

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  Title Copies
Essentials of New Product Management 
Edition: 1st 
Year: 1998 
ISBN: 013286584X 
ISBN 13: 9780132865845 
Strategic Brand Management, Second Edition 
Edition: 2 
Year: 2002 
ISBN: 0130411507 
ISBN 13: 9780130411501 
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) 
Edition: 4 Sub 
Year: 1996 
ISBN: 0135974518 
ISBN 13: 9780135974513 
SPARK: Be More Innovative Through Co-Creation 
Year: 2005 
ISBN: 1419503162 
ISBN 13: 9781419503160 
Product Manager's Tool Box 
Edition: Pap/Dis 
Year: 1993 
ISBN: 0079116639 
ISBN 13: 9780079116635 
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing) 
Year: 2005 
ISBN: 0749443855 
ISBN 13: 9780749443856 
Branding Across Borders: A Guide to Global Brand Marketing 
Edition: 1st 
Year: 2001 
ISBN: 0658009451 
ISBN 13: 9780658009457 
New Product Forecasting: An Applied Approach 
Year: 2014 
ISBN: 0765616106 
ISBN 13: 9780765616104 
Retail Power Plays: From Trading to Brand Leadership 
Year: 1997 
ISBN: 0814793312 
ISBN 13: 9780814793312 
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage 
Edition: 1 
Year: 2006 
ISBN: 1591399270 
ISBN 13: 9781591399278 
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