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Tag:
Product Management
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Page 1 of 3
Title
Authors/Editors
Publisher
Type
Copies
Essentials of New Product Management
Edition
:
1st
Year
:
1998
ISBN
:
013286584X
ISBN 13
:
9780132865845
Glen L. Urban
John R. Hauser
Nikhilesh Dholakia
Prentice Hall
Books
3
Strategic Brand Management, Second Edition
Edition
:
2
Year
:
2002
ISBN
:
0130411507
ISBN 13
:
9780130411501
Kevin Lane Keller
Prentice Hall
Books
2
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
SPARK: Be More Innovative Through Co-Creation
Year
:
2005
ISBN
:
1419503162
ISBN 13
:
9781419503160
John Winsor
Kaplan Business
Books
1
Product Manager's Tool Box
Edition
:
Pap/Dis
Year
:
1993
ISBN
:
0079116639
ISBN 13
:
9780079116635
Roger J. Calantone
C. Anthony Di Benedetto
Mcgraw-Hill College
Books
1
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing)
Year
:
2005
ISBN
:
0749443855
ISBN 13
:
9780749443856
Paul R. Gamble
Alan Tapp
Anthony Marsella
Merlin Stone
Kogan Page Business Books
Books
1
Branding Across Borders: A Guide to Global Brand Marketing
Edition
:
1st
Year
:
2001
ISBN
:
0658009451
ISBN 13
:
9780658009457
James R. Gregory
Jack G. Weichmann
McGraw-Hill
Books
1
New Product Forecasting: An Applied Approach
Year
:
2014
ISBN
:
0765616106
ISBN 13
:
9780765616104
Kenneth B. Kahn
Routledge
Books
1
Retail Power Plays: From Trading to Brand Leadership
Year
:
1997
ISBN
:
0814793312
ISBN 13
:
9780814793312
Andrew Wileman
Michael Jary
NYU Press
Books
1
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Edition
:
1
Year
:
2006
ISBN
:
1591399270
ISBN 13
:
9781591399278
Pat Fallon
Fred Senn
Harvard Business Review Press
Books
1
1
2
3