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  Title Copies
Cases in Strategic Marketing 
Edition: 1st 
Year: 2000 
ISBN: 0130863599 
ISBN 13: 9780130863591 
 2 
Cases in Strategic Marketing Management: An Integrated Approach 
Year: 1997 
ISBN: 0023794240 
ISBN 13: 9780023794247 
 2 
Consumer Behavior 
Edition: 6 
Year: 2001 
ISBN: 0072410647 
ISBN 13: 9780072410648 
 1 
Consumer Behavior 
Edition: 1 
Year: 1996 
ISBN: 0471596418 
ISBN 13: 9780471596417 
 1 
Consumption and Marketing: Macro Dimensions 
Edition: 1st 
Year: 1995 
ISBN: 0538850507 
ISBN 13: 9780538850506 
 1 
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force 
Edition: 1 
Year: 2002 
ISBN: 0793155614 
ISBN 13: 9780793155613 
 1 
Customer Equity: Building and Managing Relationships As Valuable Assets 
Year: 2001 
ISBN: 0875847641 
ISBN 13: 9780875847641 
 1 
Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits 
Edition: 1 
Year: 2006 
ISBN: 0789034352 
ISBN 13: 9780789034359 
 1 
Design and Marketing Of New Products (2nd Edition) 
Edition: 2 
Year: 1993 
ISBN: 0132015676 
ISBN 13: 9780132015677 
 4 
Direct and Interactive Marketing 
Edition: 1 
Year: 2015 
ISBN: 0198782535 
ISBN 13: 9780198782537 
 1 
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