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	Title	Authors/Editors	Publisher	Type	Copies
	Analysis for Marketing Planning Edition: 5 Year: 2001 ISBN: 0070275475 ISBN 13: 9780070275478	Donald R. Lehmann Russell S Winer Russell Winer	McGraw-Hill/Irwin	Books	1
	Analysis for Marketing Planning (Irwin Series in Marketing) Edition: 4th Year: 1996 ISBN: 0256214425 ISBN 13: 9780256214420	Donald R. Lehmann Russell S. Winer	Richard D Irwin	Books	1
	Annual Editions: Marketing 02/03 Edition: 24th Year: 2002 ISBN: 0072507020 ISBN 13: 9780072507027	John E. Richardson John Richardson	Dushkin/McGraw-Hill	Books	1
	Basic Marketing Research (with InfoTrac) Edition: 5 Year: 2003 ISBN: 0324190972 ISBN 13: 9780324190977	Gilbert A. Churchill Tom J. Brown	Cengage Learning	Books	2
	Branding Across Borders: A Guide to Global Brand Marketing Edition: 1st Year: 2001 ISBN: 0658009451 ISBN 13: 9780658009457	James R. Gregory Jack G. Weichmann	McGraw-Hill	Books	1
	BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) Edition: 4 Sub Year: 1996 ISBN: 0135974518 ISBN 13: 9780135974513	Randall G. Chapman	Prentice Hall	Books	2
	Brands and Branding (The Economist Series) Edition: 1st Year: 2004 ISBN: 1576601471 ISBN 13: 9781576601471		Bloomberg Press	Books	1
	Business Marketing: Connecting Strategy, Relationships, and Learning Year: 1998 ISBN: 0256221332 ISBN 13: 9780256221336	F. Robert Dwyer John F., Jr. Tanner	Richard D Irwin	Books	1
	Business-to-Business Marketing: A Strategic Approach Edition: 3rd Year: 2001 ISBN: 0803959648 ISBN 13: 9780803959644	Michael H. Morris Leyland Pitt Earl Dwight Honeycutt	SAGE Publications, Inc	Books	1
	Cases in Advertising and Promotion Management (Irwin Series in Management and the Behavioral Sciences) Edition: 4 Sub Year: 1994 ISBN: 0256122725 ISBN 13: 9780256122725	John A. Quelch Paul Farris	Richard D Irwin	Books	1

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