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  Title Copies
Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! 
Edition: 1 
Year: 2005 
ISBN: 0471713929 
ISBN 13: 9780471713920 
 1 
Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services 
Edition: 1 
Year: 1996 
ISBN: 0471161756 
ISBN 13: 9780471161752 
 1 
Consumer Behavior 
Edition: 1 
Year: 1996 
ISBN: 0471596418 
ISBN 13: 9780471596417 
 1 
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume 
Edition: 1 
Year: 2007 
ISBN: 0470056436 
ISBN 13: 9780470056431 
 1 
Strategic Marketing Management, 6th Edition (Strategic Market Management) 
Edition: 6 
Year: 2001 
ISBN: 0471415723 
ISBN 13: 9780471415725 
 1 
Kellogg on Advertising and Media 
Edition: 1 
Year: 2008 
ISBN: 0470119861 
ISBN 13: 9780470119860 
 1 
The Marketing Plan 
Edition: 2 
Year: 1997 
ISBN: 0471180335 
ISBN 13: 9780471180333 
 1 
Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition 
Edition: 8 
Year: 2000 
ISBN: 0471370606 
ISBN 13: 9780471370604 
 2 
Marketing Mistakes 
Edition: 6 
Year: 1994 
ISBN: 0471000884 
ISBN 13: 9780471000884 
 2 
Marketing Mistakes and Successes (7th ed) 
Edition: 7 
Year: 1997 
ISBN: 0471159050 
ISBN 13: 9780471159056 
 2 
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