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  Title Copies
Cases in Advertising and Promotion Management (Irwin Series in Management and the Behavioral Sciences) 
Edition: 4 Sub 
Year: 1994 
ISBN: 0256122725 
ISBN 13: 9780256122725 
 1 
Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity 
Year: 2008 
ISBN: 0749450274 
ISBN 13: 9780749450274 
 1 
Global Marketing (3rd Edition) 
Edition: 3 
Year: 2002 
ISBN: 0130669989 
ISBN 13: 9780130669988 
 1 
The Marketing Paradigm 
Edition: 1st 
Year: 1995 
ISBN: 0538844949 
ISBN 13: 9780538844949 
 1 
Marketing Planning and Strategy 
Edition: 6th 
Year: 2000 
ISBN: 0324014805 
ISBN 13: 9780324014808 
 1 
Analysis for Marketing Planning (Irwin Series in Marketing) 
Edition: 4th 
Year: 1996 
ISBN: 0256214425 
ISBN 13: 9780256214420 
 1 
Advertising Research: Theory and Practice 
Edition: 1st 
Year: 1996 
ISBN: 0132218135 
ISBN 13: 9780132218139 
 1 
Customer Equity: Building and Managing Relationships As Valuable Assets 
Year: 2001 
ISBN: 0875847641 
ISBN 13: 9780875847641 
 1 
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program 
Edition: 2 
Year: 2000 
ISBN: 0071351825 
ISBN 13: 9780071351829 
 2 
Introduction to Marketing Communications: An Integrated Approach 
Edition: US ed 
Year: 1997 
ISBN: 0132690853 
ISBN 13: 9780132690850 
 1 
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