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Tag: Product Management [ All ]

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  Title Copies
SPARK: Be More Innovative Through Co-Creation 
Year: 2005 
ISBN: 1419503162 
ISBN 13: 9781419503160 
 1 
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing) 
Year: 2005 
ISBN: 0749443855 
ISBN 13: 9780749443856 
 1 
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage 
Edition: 1 
Year: 2006 
ISBN: 1591399270 
ISBN 13: 9781591399278 
 1 
Launch It!: How to Turn Good Ideas Into Great Products That Sell 
Year: 2005 
ISBN: 0060819243 
ISBN 13: 9780060819248 
 1 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
Edition: 1st 
Year: 1997 
ISBN: 0131201158 
ISBN 13: 9780131201156 
 1 
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing 
Edition: Ill 
Year: 2008 
ISBN: 0749451467 
ISBN 13: 9780749448950 
 1 
The Corporate Brand 
Year: 2000 
ISBN: 0814737625 
ISBN 13: 9780814737620 
 1 
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack 
Edition: 1 
Year: 2005 
ISBN: 0324398654 
ISBN 13: 9780324398656 
 1 
Strategic Brand Management, Second Edition 
Edition: 2 
Year: 2002 
ISBN: 0130411507 
ISBN 13: 9780130411501 
 2 
Branding Across Borders: A Guide to Global Brand Marketing 
Edition: 1st 
Year: 2001 
ISBN: 0658009451 
ISBN 13: 9780658009457 
 1 
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