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Tag: Product Management [ All ]

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  Title Copies
Branding Across Borders: A Guide to Global Brand Marketing 
Edition: 1st 
Year: 2001 
ISBN: 0658009451 
ISBN 13: 9780658009457 
 1 
New product and brand management: Marketing engineering applications 
Year: 1999 
ISBN: 0321046447 
ISBN 13: 9780321046444 
 1 
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization 
Edition: 1 
Year: 2004 
ISBN: 0470860820 
ISBN 13: 9780470860823 
 1 
New-Product Diffusion Models (International Series in Quantitative Marketing) 
Edition: 2000 
Year: 2000 
ISBN: 0792377516 
ISBN 13: 9780792377511 
 1 
SPARK: Be More Innovative Through Co-Creation 
Year: 2005 
ISBN: 1419503162 
ISBN 13: 9781419503160 
 1 
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) 
Edition: 4 Sub 
Year: 1996 
ISBN: 0135974518 
ISBN 13: 9780135974513 
 2 
Marketing Decisions for New and Mature Products (2nd Edition) 
Edition: 2 Sub 
Year: 1991 
ISBN: 0675206472 
ISBN 13: 9780675206471 
 1 
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing) 
Year: 2005 
ISBN: 0749443855 
ISBN 13: 9780749443856 
 1 
The Experience Economy, Updated Edition 
Edition: Updated 
Year: 2011 
ISBN: 1422161978 
ISBN 13: 9781422161975 
 1 
New Products Management (McGraw-Hill/Irwin Series in Marketing) 
Edition: 8 
Year: 2005 
ISBN: 0072961449 
ISBN 13: 9780072961447 
 1 
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