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Tag:
Product Management
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Page 1 of 3
Title
Authors/Editors
Publisher
Type
Copies
New Product Management
Edition
:
Revised
Year
:
1989
ISBN
:
0675209226
ISBN 13
:
9780675209229
Eberhard E. Scheuing
Merrill Pub Co
Books
1
New product and brand management: Marketing engineering applications
Year
:
1999
ISBN
:
0321046447
ISBN 13
:
9780321046444
Gary L Lilien
Addison-Wesley
Books
1
Product Management
Edition
:
First
ISBN
:
025615564X
ISBN 13
:
9780256155648
n/a
Books
1
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
Edition
:
1
Year
:
2005
ISBN
:
0324398654
ISBN 13
:
9780324398656
Bob Lamons
South-Western Educational Pub
Books
1
Retail Power Plays: From Trading to Brand Leadership
Year
:
1997
ISBN
:
0814793312
ISBN 13
:
9780814793312
Andrew Wileman
Michael Jary
NYU Press
Books
1
The Corporate Brand
Year
:
2000
ISBN
:
0814737625
ISBN 13
:
9780814737620
Nicholas Ind
NYU Press
Books
1
Branding Across Borders: A Guide to Global Brand Marketing
Edition
:
1st
Year
:
2001
ISBN
:
0658009451
ISBN 13
:
9780658009457
James R. Gregory
Jack G. Weichmann
McGraw-Hill
Books
1
New Products Management (McGraw-Hill/Irwin Series in Marketing)
Edition
:
8
Year
:
2005
ISBN
:
0072961449
ISBN 13
:
9780072961447
C. Merle Crawford
C. Anthony Di Benedetto
McGraw-Hill/Irwin
Books
1
Product Management
Edition
:
3
Year
:
2001
ISBN
:
0070275491
ISBN 13
:
9780070275492
Donald R. Lehmann
Russell S Winer
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
Product Management (McGraw-Hill/Irwin Series in Marketing)
Edition
:
4
Year
:
2004
ISBN
:
0072865989
ISBN 13
:
9780072865981
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
1
2
3