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Tag:
Product Management
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Page 3 of 3
Title
Authors/Editors
Publisher
Type
Copies
Product Manager's Tool Box
Edition
:
Pap/Dis
Year
:
1993
ISBN
:
0079116639
ISBN 13
:
9780079116635
Roger J. Calantone
C. Anthony Di Benedetto
Mcgraw-Hill College
Books
1
The Corporate Brand
Year
:
2000
ISBN
:
0814737625
ISBN 13
:
9780814737620
Nicholas Ind
NYU Press
Books
1
New Product Forecasting: An Applied Approach
Year
:
2014
ISBN
:
0765616106
ISBN 13
:
9780765616104
Kenneth B. Kahn
Routledge
Books
1
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
Edition
:
1
Year
:
2005
ISBN
:
0324398654
ISBN 13
:
9780324398656
Bob Lamons
South-Western Educational Pub
Books
1
New Product Management
Edition
:
Revised
Year
:
1989
ISBN
:
0675209226
ISBN 13
:
9780675209229
Eberhard E. Scheuing
Merrill Pub Co
Books
1
Strategic Brand Management, Second Edition
Edition
:
2
Year
:
2002
ISBN
:
0130411507
ISBN 13
:
9780130411501
Kevin Lane Keller
Prentice Hall
Books
2
1
2
3