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Tag:
Product Management
[
All
]
Page 2 of 3
Title
Authors/Editors
Publisher
Type
Copies
New Product Management
Edition
:
Revised
Year
:
1989
ISBN
:
0675209226
ISBN 13
:
9780675209229
Eberhard E. Scheuing
Merrill Pub Co
Books
1
Strategic Brand Management, Second Edition
Edition
:
2
Year
:
2002
ISBN
:
0130411507
ISBN 13
:
9780130411501
Kevin Lane Keller
Prentice Hall
Books
2
New Product and Brand Managment: Marketing Engineering Applications (2nd Edition)
Edition
:
2
Year
:
2002
ISBN
:
0130084646
ISBN 13
:
9780130084644
Gary L. Lilien
Arvind Rangaswamy
Prentice Hall
Books
1
Branding Across Borders: A Guide to Global Brand Marketing
Edition
:
1st
Year
:
2001
ISBN
:
0658009451
ISBN 13
:
9780658009457
James R. Gregory
Jack G. Weichmann
McGraw-Hill
Books
1
New product and brand management: Marketing engineering applications
Year
:
1999
ISBN
:
0321046447
ISBN 13
:
9780321046444
Gary L Lilien
Addison-Wesley
Books
1
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Edition
:
1
Year
:
2004
ISBN
:
0470860820
ISBN 13
:
9780470860823
Adam Morgan
Wiley
Books
1
New-Product Diffusion Models (International Series in Quantitative Marketing)
Edition
:
2000
Year
:
2000
ISBN
:
0792377516
ISBN 13
:
9780792377511
Springer
Books
1
SPARK: Be More Innovative Through Co-Creation
Year
:
2005
ISBN
:
1419503162
ISBN 13
:
9781419503160
John Winsor
Kaplan Business
Books
1
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
Marketing Decisions for New and Mature Products (2nd Edition)
Edition
:
2 Sub
Year
:
1991
ISBN
:
0675206472
ISBN 13
:
9780675206471
Robert Hisrich
Prentice Hall
Books
1
1
2
3