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Tag:
Product Management
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Page 3 of 3
Title
Authors/Editors
Publisher
Type
Copies
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Edition
:
1
Year
:
2006
ISBN
:
1591399270
ISBN 13
:
9781591399278
Pat Fallon
Fred Senn
Harvard Business Review Press
Books
1
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Edition
:
1
Year
:
2004
ISBN
:
0470860820
ISBN 13
:
9780470860823
Adam Morgan
Wiley
Books
1
New Product Management
Edition
:
Revised
Year
:
1989
ISBN
:
0675209226
ISBN 13
:
9780675209229
Eberhard E. Scheuing
Merrill Pub Co
Books
1
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
Strategic Brand Management, Second Edition
Edition
:
2
Year
:
2002
ISBN
:
0130411507
ISBN 13
:
9780130411501
Kevin Lane Keller
Prentice Hall
Books
2
Essentials of New Product Management
Edition
:
1st
Year
:
1998
ISBN
:
013286584X
ISBN 13
:
9780132865845
Glen L. Urban
John R. Hauser
Nikhilesh Dholakia
Prentice Hall
Books
3
1
2
3