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Tag:
Product Management
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Page 3 of 3
Title
Authors/Editors
Publisher
Type
Copies
New product and brand management: Marketing engineering applications
Year
:
1999
ISBN
:
0321046447
ISBN 13
:
9780321046444
Gary L Lilien
Addison-Wesley
Books
1
New-Product Diffusion Models (International Series in Quantitative Marketing)
Edition
:
2000
Year
:
2000
ISBN
:
0792377516
ISBN 13
:
9780792377511
Springer
Books
1
Marketing Decisions for New and Mature Products (2nd Edition)
Edition
:
2 Sub
Year
:
1991
ISBN
:
0675206472
ISBN 13
:
9780675206471
Robert Hisrich
Prentice Hall
Books
1
New Products Management (McGraw-Hill/Irwin Series in Marketing)
Edition
:
8
Year
:
2005
ISBN
:
0072961449
ISBN 13
:
9780072961447
C. Merle Crawford
C. Anthony Di Benedetto
McGraw-Hill/Irwin
Books
1
Essentials of New Product Management
Edition
:
1st
Year
:
1998
ISBN
:
013286584X
ISBN 13
:
9780132865845
Glen L. Urban
John R. Hauser
Nikhilesh Dholakia
Prentice Hall
Books
3
Retail Power Plays: From Trading to Brand Leadership
Year
:
1997
ISBN
:
0814793312
ISBN 13
:
9780814793312
Andrew Wileman
Michael Jary
NYU Press
Books
1
1
2
3