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Tag:
Product Management
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Page 3 of 3
Title
Authors/Editors
Publisher
Type
Copies
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Edition
:
1st
Year
:
1997
ISBN
:
0131201158
ISBN 13
:
9780131201156
Kevin Lane Keller
Prentice Hall
Books
1
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
Edition
:
1
Year
:
2005
ISBN
:
0324398654
ISBN 13
:
9780324398656
Bob Lamons
South-Western Educational Pub
Books
1
The Corporate Brand
Year
:
2000
ISBN
:
0814737625
ISBN 13
:
9780814737620
Nicholas Ind
NYU Press
Books
1
The Experience Economy, Updated Edition
Edition
:
Updated
Year
:
2011
ISBN
:
1422161978
ISBN 13
:
9781422161975
B. Joseph Pine II
James H. Gilmore
Harvard Business Review Press
Books
1
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing)
Year
:
2005
ISBN
:
0749443855
ISBN 13
:
9780749443856
Paul R. Gamble
Alan Tapp
Anthony Marsella
Merlin Stone
Kogan Page Business Books
Books
1
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Edition
:
1
Year
:
2004
ISBN
:
0470860820
ISBN 13
:
9780470860823
Adam Morgan
Wiley
Books
1
1
2
3