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Tag: Product Management [ All ]

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  Title Copies
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
Edition: 1st 
Year: 1997 
ISBN: 0131201158 
ISBN 13: 9780131201156 
 1 
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack 
Edition: 1 
Year: 2005 
ISBN: 0324398654 
ISBN 13: 9780324398656 
 1 
The Corporate Brand 
Year: 2000 
ISBN: 0814737625 
ISBN 13: 9780814737620 
 1 
The Experience Economy, Updated Edition 
Edition: Updated 
Year: 2011 
ISBN: 1422161978 
ISBN 13: 9781422161975 
 1 
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing) 
Year: 2005 
ISBN: 0749443855 
ISBN 13: 9780749443856 
 1 
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization 
Edition: 1 
Year: 2004 
ISBN: 0470860820 
ISBN 13: 9780470860823 
 1 
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