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Tag:
Product Management
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Page 2 of 3
Title
Authors/Editors
Publisher
Type
Copies
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Edition
:
1
Year
:
2004
ISBN
:
0470860820
ISBN 13
:
9780470860823
Adam Morgan
Wiley
Books
1
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
The Experience Economy, Updated Edition
Edition
:
Updated
Year
:
2011
ISBN
:
1422161978
ISBN 13
:
9781422161975
B. Joseph Pine II
James H. Gilmore
Harvard Business Review Press
Books
1
Product Management
Edition
:
3
Year
:
2001
ISBN
:
0070275491
ISBN 13
:
9780070275492
Donald R. Lehmann
Russell S Winer
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
Product Management (McGraw-Hill/Irwin Series in Marketing)
Edition
:
4
Year
:
2004
ISBN
:
0072865989
ISBN 13
:
9780072865981
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
Product Management
Edition
:
First
ISBN
:
025615564X
ISBN 13
:
9780256155648
n/a
Books
1
Product Manager's Tool Box
Edition
:
Pap/Dis
Year
:
1993
ISBN
:
0079116639
ISBN 13
:
9780079116635
Roger J. Calantone
C. Anthony Di Benedetto
Mcgraw-Hill College
Books
1
New Product Forecasting: An Applied Approach
Year
:
2014
ISBN
:
0765616106
ISBN 13
:
9780765616104
Kenneth B. Kahn
Routledge
Books
1
New Product Management
Edition
:
Revised
Year
:
1989
ISBN
:
0675209226
ISBN 13
:
9780675209229
Eberhard E. Scheuing
Merrill Pub Co
Books
1
New Product and Brand Managment: Marketing Engineering Applications (2nd Edition)
Edition
:
2
Year
:
2002
ISBN
:
0130084646
ISBN 13
:
9780130084644
Gary L. Lilien
Arvind Rangaswamy
Prentice Hall
Books
1
1
2
3