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Tag:
Product Management
[
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Page 2 of 3
Title
Authors/Editors
Publisher
Type
Copies
Product Management
Edition
:
First
ISBN
:
025615564X
ISBN 13
:
9780256155648
n/a
Books
1
Product Management (McGraw-Hill/Irwin Series in Marketing)
Edition
:
4
Year
:
2004
ISBN
:
0072865989
ISBN 13
:
9780072865981
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
Product Management
Edition
:
3
Year
:
2001
ISBN
:
0070275491
ISBN 13
:
9780070275492
Donald R. Lehmann
Russell S Winer
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
The Experience Economy, Updated Edition
Edition
:
Updated
Year
:
2011
ISBN
:
1422161978
ISBN 13
:
9781422161975
B. Joseph Pine II
James H. Gilmore
Harvard Business Review Press
Books
1
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Edition
:
1
Year
:
2004
ISBN
:
0470860820
ISBN 13
:
9780470860823
Adam Morgan
Wiley
Books
1
Branding Across Borders: A Guide to Global Brand Marketing
Edition
:
1st
Year
:
2001
ISBN
:
0658009451
ISBN 13
:
9780658009457
James R. Gregory
Jack G. Weichmann
McGraw-Hill
Books
1
Strategic Brand Management, Second Edition
Edition
:
2
Year
:
2002
ISBN
:
0130411507
ISBN 13
:
9780130411501
Kevin Lane Keller
Prentice Hall
Books
2
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
Edition
:
1
Year
:
2005
ISBN
:
0324398654
ISBN 13
:
9780324398656
Bob Lamons
South-Western Educational Pub
Books
1
The Corporate Brand
Year
:
2000
ISBN
:
0814737625
ISBN 13
:
9780814737620
Nicholas Ind
NYU Press
Books
1
1
2
3