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Tag:
Product Management
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Page 2 of 3
Title
Authors/Editors
Publisher
Type
Copies
SPARK: Be More Innovative Through Co-Creation
Year
:
2005
ISBN
:
1419503162
ISBN 13
:
9781419503160
John Winsor
Kaplan Business
Books
1
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing)
Year
:
2005
ISBN
:
0749443855
ISBN 13
:
9780749443856
Paul R. Gamble
Alan Tapp
Anthony Marsella
Merlin Stone
Kogan Page Business Books
Books
1
The Experience Economy, Updated Edition
Edition
:
Updated
Year
:
2011
ISBN
:
1422161978
ISBN 13
:
9781422161975
B. Joseph Pine II
James H. Gilmore
Harvard Business Review Press
Books
1
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Edition
:
1
Year
:
2006
ISBN
:
1591399270
ISBN 13
:
9781591399278
Pat Fallon
Fred Senn
Harvard Business Review Press
Books
1
Launch It!: How to Turn Good Ideas Into Great Products That Sell
Year
:
2005
ISBN
:
0060819243
ISBN 13
:
9780060819248
Molly Miller-Davidson
JoAnne Stone-Geier
Michael B. Levinson
HarperBusiness
Books
1
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
Edition
:
Ill
Year
:
2008
ISBN
:
0749451467
ISBN 13
:
9780749448950
Jean-Marc Lehu
Kogan Page
Books
1
New Products Management (McGraw-Hill/Irwin Series in Marketing)
Edition
:
8
Year
:
2005
ISBN
:
0072961449
ISBN 13
:
9780072961447
C. Merle Crawford
C. Anthony Di Benedetto
McGraw-Hill/Irwin
Books
1
Product Management
Edition
:
3
Year
:
2001
ISBN
:
0070275491
ISBN 13
:
9780070275492
Donald R. Lehmann
Russell S Winer
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
Product Management (McGraw-Hill/Irwin Series in Marketing)
Edition
:
4
Year
:
2004
ISBN
:
0072865989
ISBN 13
:
9780072865981
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
Branding Across Borders: A Guide to Global Brand Marketing
Edition
:
1st
Year
:
2001
ISBN
:
0658009451
ISBN 13
:
9780658009457
James R. Gregory
Jack G. Weichmann
McGraw-Hill
Books
1
1
2
3