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Tag: Product Management [ All ]

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  Title Copies
Launch It!: How to Turn Good Ideas Into Great Products That Sell 
Year: 2005 
ISBN: 0060819243 
ISBN 13: 9780060819248 
 1 
Product Management (McGraw-Hill/Irwin Series in Marketing) 
Edition: 4 
Year: 2004 
ISBN: 0072865989 
ISBN 13: 9780072865981 
 1 
Retail Power Plays: From Trading to Brand Leadership 
Year: 1997 
ISBN: 0814793312 
ISBN 13: 9780814793312 
 1 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
Edition: 1st 
Year: 1997 
ISBN: 0131201158 
ISBN 13: 9780131201156 
 1 
Product Management 
Edition: First 
ISBN: 025615564X 
ISBN 13: 9780256155648 
 1 
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing 
Edition: Ill 
Year: 2008 
ISBN: 0749451467 
ISBN 13: 9780749448950 
 1 
Product Manager's Tool Box 
Edition: Pap/Dis 
Year: 1993 
ISBN: 0079116639 
ISBN 13: 9780079116635 
 1 
The Corporate Brand 
Year: 2000 
ISBN: 0814737625 
ISBN 13: 9780814737620 
 1 
New Product Forecasting: An Applied Approach 
Year: 2014 
ISBN: 0765616106 
ISBN 13: 9780765616104 
 1 
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack 
Edition: 1 
Year: 2005 
ISBN: 0324398654 
ISBN 13: 9780324398656 
 1 
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