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Tag: Product Management [ All ]

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  Title Copies
New Product Management 
Edition: Revised 
Year: 1989 
ISBN: 0675209226 
ISBN 13: 9780675209229 
 1 
Launch It!: How to Turn Good Ideas Into Great Products That Sell 
Year: 2005 
ISBN: 0060819243 
ISBN 13: 9780060819248 
 1 
New Product and Brand Managment: Marketing Engineering Applications (2nd Edition) 
Edition: 2 
Year: 2002 
ISBN: 0130084646 
ISBN 13: 9780130084644 
 1 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
Edition: 1st 
Year: 1997 
ISBN: 0131201158 
ISBN 13: 9780131201156 
 1 
The Experience Economy, Updated Edition 
Edition: Updated 
Year: 2011 
ISBN: 1422161978 
ISBN 13: 9781422161975 
 1 
New product and brand management: Marketing engineering applications 
Year: 1999 
ISBN: 0321046447 
ISBN 13: 9780321046444 
 1 
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