CEBCM Library
Create Library
Login
Home
Catalog
Search Catalog
Database A-Z
Top Collections
New Collections
My Account
Ask a Librarian?
Search
All
Audio/Visuals
Books
E-Books
E-Journals
Journals
News Clippings
Other
Publications
References
Software
Thesis
Default
Id
Title
Call No
ISBN
ISSN
ASIN
LCCN
DDC
OCLC
UPC
Author
Publisher
Category
Tags
Subject
Abstract
Description
Clear
Tag:
Product Management
[
All
]
Page 3 of 3
Title
Authors/Editors
Publisher
Type
Copies
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Edition
:
1st
Year
:
1997
ISBN
:
0131201158
ISBN 13
:
9780131201156
Kevin Lane Keller
Prentice Hall
Books
1
Strategic Brand Management, Second Edition
Edition
:
2
Year
:
2002
ISBN
:
0130411507
ISBN 13
:
9780130411501
Kevin Lane Keller
Prentice Hall
Books
2
New Product and Brand Managment: Marketing Engineering Applications (2nd Edition)
Edition
:
2
Year
:
2002
ISBN
:
0130084646
ISBN 13
:
9780130084644
Gary L. Lilien
Arvind Rangaswamy
Prentice Hall
Books
1
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
Marketing Decisions for New and Mature Products (2nd Edition)
Edition
:
2 Sub
Year
:
1991
ISBN
:
0675206472
ISBN 13
:
9780675206471
Robert Hisrich
Prentice Hall
Books
1
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Edition
:
1
Year
:
2004
ISBN
:
0470860820
ISBN 13
:
9780470860823
Adam Morgan
Wiley
Books
1
1
2
3