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Tag: Product Management [ All ]

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  Title Copies
Essentials of New Product Management 
Edition: 1st 
Year: 1998 
ISBN: 013286584X 
ISBN 13: 9780132865845 
 3 
Strategic Brand Management, Second Edition 
Edition: 2 
Year: 2002 
ISBN: 0130411507 
ISBN 13: 9780130411501 
 2 
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) 
Edition: 4 Sub 
Year: 1996 
ISBN: 0135974518 
ISBN 13: 9780135974513 
 2 
Product Management (McGraw-Hill/Irwin Series in Marketing) 
Edition: 4 
Year: 2004 
ISBN: 0072865989 
ISBN 13: 9780072865981 
 1 
Marketing Decisions for New and Mature Products (2nd Edition) 
Edition: 2 Sub 
Year: 1991 
ISBN: 0675206472 
ISBN 13: 9780675206471 
 1 
The Corporate Brand 
Year: 2000 
ISBN: 0814737625 
ISBN 13: 9780814737620 
 1 
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack 
Edition: 1 
Year: 2005 
ISBN: 0324398654 
ISBN 13: 9780324398656 
 1 
Product Management 
Edition: First 
ISBN: 025615564X 
ISBN 13: 9780256155648 
 1 
New Products Management (McGraw-Hill/Irwin Series in Marketing) 
Edition: 8 
Year: 2005 
ISBN: 0072961449 
ISBN 13: 9780072961447 
 1 
SPARK: Be More Innovative Through Co-Creation 
Year: 2005 
ISBN: 1419503162 
ISBN 13: 9781419503160 
 1 
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