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Tag: Product Management [ All ]

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  Title Copies
New product and brand management: Marketing engineering applications 
Year: 1999 
ISBN: 0321046447 
ISBN 13: 9780321046444 
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization 
Edition: 1 
Year: 2004 
ISBN: 0470860820 
ISBN 13: 9780470860823 
New-Product Diffusion Models (International Series in Quantitative Marketing) 
Edition: 2000 
Year: 2000 
ISBN: 0792377516 
ISBN 13: 9780792377511 
SPARK: Be More Innovative Through Co-Creation 
Year: 2005 
ISBN: 1419503162 
ISBN 13: 9781419503160 
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition) 
Edition: 4 Sub 
Year: 1996 
ISBN: 0135974518 
ISBN 13: 9780135974513 
Marketing Decisions for New and Mature Products (2nd Edition) 
Edition: 2 Sub 
Year: 1991 
ISBN: 0675206472 
ISBN 13: 9780675206471 
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