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Tag: Product Management [ All ]

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  Title Copies
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
Edition: 1st 
Year: 1997 
ISBN: 0131201158 
ISBN 13: 9780131201156 
 1 
The Experience Economy, Updated Edition 
Edition: Updated 
Year: 2011 
ISBN: 1422161978 
ISBN 13: 9781422161975 
 1 
New product and brand management: Marketing engineering applications 
Year: 1999 
ISBN: 0321046447 
ISBN 13: 9780321046444 
 1 
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing 
Edition: Ill 
Year: 2008 
ISBN: 0749451467 
ISBN 13: 9780749448950 
 1 
Product Management 
Edition: 3 
Year: 2001 
ISBN: 0070275491 
ISBN 13: 9780070275492 
 1 
New-Product Diffusion Models (International Series in Quantitative Marketing) 
Edition: 2000 
Year: 2000 
ISBN: 0792377516 
ISBN 13: 9780792377511 
 1 
The Corporate Brand 
Year: 2000 
ISBN: 0814737625 
ISBN 13: 9780814737620 
 1 
Product Management (McGraw-Hill/Irwin Series in Marketing) 
Edition: 4 
Year: 2004 
ISBN: 0072865989 
ISBN 13: 9780072865981 
 1 
Marketing Decisions for New and Mature Products (2nd Edition) 
Edition: 2 Sub 
Year: 1991 
ISBN: 0675206472 
ISBN 13: 9780675206471 
 1 
The Case for B2B Branding: Pulling Away from the Business-to-Business Pack 
Edition: 1 
Year: 2005 
ISBN: 0324398654 
ISBN 13: 9780324398656 
 1 
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