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Tag:
Product Management
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Page 2 of 3
Title
Authors/Editors
Publisher
Type
Copies
SPARK: Be More Innovative Through Co-Creation
Year
:
2005
ISBN
:
1419503162
ISBN 13
:
9781419503160
John Winsor
Kaplan Business
Books
1
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
Marketing Decisions for New and Mature Products (2nd Edition)
Edition
:
2 Sub
Year
:
1991
ISBN
:
0675206472
ISBN 13
:
9780675206471
Robert Hisrich
Prentice Hall
Books
1
The Marketing Revolution: The Radical New Way to Transform the Business, the Brand and the Bottom Line (Chartered Institute of Marketing)
Year
:
2005
ISBN
:
0749443855
ISBN 13
:
9780749443856
Paul R. Gamble
Alan Tapp
Anthony Marsella
Merlin Stone
Kogan Page Business Books
Books
1
The Experience Economy, Updated Edition
Edition
:
Updated
Year
:
2011
ISBN
:
1422161978
ISBN 13
:
9781422161975
B. Joseph Pine II
James H. Gilmore
Harvard Business Review Press
Books
1
New Products Management (McGraw-Hill/Irwin Series in Marketing)
Edition
:
8
Year
:
2005
ISBN
:
0072961449
ISBN 13
:
9780072961447
C. Merle Crawford
C. Anthony Di Benedetto
McGraw-Hill/Irwin
Books
1
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Edition
:
1
Year
:
2006
ISBN
:
1591399270
ISBN 13
:
9781591399278
Pat Fallon
Fred Senn
Harvard Business Review Press
Books
1
Product Management
Edition
:
3
Year
:
2001
ISBN
:
0070275491
ISBN 13
:
9780070275492
Donald R. Lehmann
Russell S Winer
Donald Lehmann
Russell Winer
McGraw-Hill/Irwin
Books
1
Essentials of New Product Management
Edition
:
1st
Year
:
1998
ISBN
:
013286584X
ISBN 13
:
9780132865845
Glen L. Urban
John R. Hauser
Nikhilesh Dholakia
Prentice Hall
Books
3
Launch It!: How to Turn Good Ideas Into Great Products That Sell
Year
:
2005
ISBN
:
0060819243
ISBN 13
:
9780060819248
Molly Miller-Davidson
JoAnne Stone-Geier
Michael B. Levinson
HarperBusiness
Books
1
1
2
3