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Tag:
Product Management
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Page 3 of 3
Title
Authors/Editors
Publisher
Type
Copies
Launch It!: How to Turn Good Ideas Into Great Products That Sell
Year
:
2005
ISBN
:
0060819243
ISBN 13
:
9780060819248
Molly Miller-Davidson
JoAnne Stone-Geier
Michael B. Levinson
HarperBusiness
Books
1
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Edition
:
1
Year
:
2006
ISBN
:
1591399270
ISBN 13
:
9781591399278
Pat Fallon
Fred Senn
Harvard Business Review Press
Books
1
Essentials of New Product Management
Edition
:
1st
Year
:
1998
ISBN
:
013286584X
ISBN 13
:
9780132865845
Glen L. Urban
John R. Hauser
Nikhilesh Dholakia
Prentice Hall
Books
3
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Edition
:
4 Sub
Year
:
1996
ISBN
:
0135974518
ISBN 13
:
9780135974513
Randall G. Chapman
Prentice Hall
Books
2
Branding Across Borders: A Guide to Global Brand Marketing
Edition
:
1st
Year
:
2001
ISBN
:
0658009451
ISBN 13
:
9780658009457
James R. Gregory
Jack G. Weichmann
McGraw-Hill
Books
1
Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing
Edition
:
Ill
Year
:
2008
ISBN
:
0749451467
ISBN 13
:
9780749448950
Jean-Marc Lehu
Kogan Page
Books
1
1
2
3